It’s not every day that you can check out a musical living legend for free, but tonight Little Joe y La Familia will headline the Pan Americana Festival at the Emma S. Barrientos Mexican American Cultural Center (600 River St.).
Saturday’s concert, which starts at 5 p.m., will wrap up four days of free Tejano music at the cultural center presented by the Mexican American Experience Wednesday and Thursday and the Pan Americana Festival Friday and Saturday during South by Southwest week.
Whether you’ve danced to his music at one of his performances or played his songs at a family pachanga, chances are that most Tejano music fans have many memories tied to the noted discography of the legendary Little Joe y La Familia.
At 74, Little Joe Hernandez has been entertaining audiences for decades and blazed a trail for Tex-Mex music in the process, earning him the nickname “King of the Brown Sound.”
Hernandez, who has done everything from squash musical and cultural barriers to energize the Chicano movement, will soon be the subject of a 2015 documentary.
Recently, I attended an event where the filmmakers were raising funds to finish the documentary. Some of Hernandez’ wardrobe was on display, including famous outfits he’s worn on stage and on album covers. Anyone remember him wearing a zarape-inspired suit jacket?