More than a hundred Selena Quintanilla fans set their alarm clocks, packed snacks, took the day off work or school and drove from all over Central Texas to get to the MAC Cosmetics store at The Domain early Thursday for the launch of the limited-edition Selena makeup collection.
“I’m hot and sweaty, but it’s worth it,” said Lisa Arellano, 47, who drove from Killeen at 5:30 a.m. to make sure she was one of the first customers in line to purchase “whatever is left.” Online orders quickly sold out on Saturday, so in-store purchases today were key for the Tejano superstar’s loyal fan base. Earlier this year, MAC responded to more than 37,000 people who requested the creation of a Selena makeup line via a Change.org petition.
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Customers at The Domain’s MAC store were allowed inside one at a time and the line snaked outside the store and onto its sidewalk. It gave the fans many hours to swap Selena stories. “Selena just gave me four new friends today,” said Yolanda Garcia, 20, who pointed at the other young women who waited alongside her. “She died the year I was born, but I love her.”
The collection’s “Como La Flor” bright red lipstick was by far the most popular item purchased, but many fans admitted that they’ll likely keep the makeup as mementos or wear only on special occasions.
For Austinite Carmen Chávez, 30, that special occasion is coming up quick. She’s getting married on Saturday, and has been dreaming about wearing one of the new lipsticks for her big day. “There are so many things I need to be doing to prepare for the wedding right now, but I’m here,” Chávez said. She took the day off of work and arrived at 6:30 a.m. By 1 p.m., she was almost at the store’s register.
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With Selena songs playing full blast throughout the store, many customers danced their way inside as employees cheered and applauded. Some fans dressed up like Selena and others wore T-shirts in her honor.
It’s been a good year for the pop culture icon who has received numerous posthumous awards this year including a Madame Tussauds wax figure, a star on the Hollywood Walk of Fame, and a spot on the Texas Women’s Hall of Fame.
“It’s exciting to see that Selena is still relevant today,” Chávez said. “I’m glad MAC also recognized how powerful she is.” To check a MAC store near you, visit maccosmetics.com/stores.